AAPL

Apple Inc. AAPL logo

NASDAQ Technology

$248.66

+2.00 (+0.81%)

Updated: 3/31/2026, 4:00:01 PM

Open

$247.91

High

$249.50

Low

$245.18

Prev Close

$246.63

Volume

10.66M

Price History

Why Is AAPL ▲ Up Today?

+0.81%

Full AI analysis generates after market close. Showing live price data.

Mar 31 ▲ +0.8% Apple (AAPL) edges higher amid sector rotation

Mar 30 ▼ -0.8% Apple (AAPL) dips amid tech sector weakness, profit-taking

Mar 27 ▼ -1.7% Apple (AAPL) Down Slightly Amidst Sector Weakness

Mar 26 ▲ +0.7% Apple (AAPL) Up Slightly Despite Sector Weakness

Mar 25 ▲ +0.4% Apple (AAPL) modestly up amid sector gains, foldable iPhone buzz

Mar 24 ▲ +0.1% Apple modestly up amid foldable iPhone buzz

Mar 23 ▲ +1.4% Apple Climbs on Foldable iPhone Buzz

Mar 20 ▼ -0.3% Apple (AAPL) Down Slightly Amid Sector Weakness

Mar 19 ▼ -0.4% Apple (AAPL) dips slightly despite positive China sales data

Mar 18 ▼ -1.7% Apple Stock Dips Amid Tech Sector Caution

Mar 17 ▲ +0.6% Apple Stock Edges Higher Amid Mixed Signals

Mar 16 ▲ +1.1% Apple (AAPL) gains slightly following AirPods Max 2 launch

Mar 13 ▼ -2.4% Apple (AAPL) Down Amidst Sector Weakness

Mar 12 ▼ -2.0% Apple Declines Amidst Tech Sector Weakness

Mar 11 — -0.0% Apple (AAPL) Closes Slightly Down Amid Sector Gains

Mar 10 ▲ +0.3% Apple (AAPL) modestly up amid tech sector boost

Mar 9 ▲ +1.0% Apple (AAPL) slightly up amid new product releases and memory cost concerns

Mar 6 ▼ -1.1% Apple (AAPL) down slightly amid tech sector softness

Mar 5 ▼ -1.2% Apple (AAPL) Down Slightly Amidst Sector Gains

Mar 4 ▼ -0.5% Apple dips slightly despite sector gains, new product blitz

Mar 3 ▼ -0.4% Apple (AAPL) Down Slightly Amidst Mixed Tech Sector Performance

Mar 2 ▲ +0.2% Apple Stock Edges Higher Amidst New Product Launches

Feb 27 ▼ -3.3% Apple (AAPL) Drops Over 3% Amid Tech Sector Weakness and Regulatory Concerns

Feb 26 ▼ -0.4% Apple dips slightly amid sector weakness, tariff news in focus

Feb 25 ▲ +0.7% Apple (AAPL) modestly up amid sector weakness

Feb 24 ▲ +2.3% Apple (AAPL) Climbs on Mac Mini Production News and Sector Strength

Feb 23 ▲ +0.8% Apple (AAPL) edges higher, outperforming sector amid AI bubble safety.

Feb 20 ▲ +1.6% Apple (AAPL) Climbs Amidst Sector Weakness, Up 1.59%

Feb 19 ▼ -1.4% Apple (AAPL) down 1.45% amid tech sector headwinds

Feb 18 ▲ +0.1% Apple (AAPL) edges higher amid mixed sentiment, Berkshire stake remains key.

Financial Highlights

Income Statement

Revenue

$435.62B

Gross Profit

$206.16B

47.3% margin

Operating Income

$141.07B

32.4% margin

Net Income

$117.78B

27.0% margin

EPS (Diluted)

$7.90

R&D Spend

$37.17B

Balance Sheet

Total Assets

$379.30B

Total Liabilities

$291.11B

Stockholders' Equity

$88.19B

Long-Term Debt

$88.50B

Cash Flow

Operating Cash Flow

$135.47B

Investing Activities

$517.0M

Net Cash Flow

$15.02B

Highly Regarded Analysis

Updated Apr 10, 2026 • Refreshes daily

Rating

Highly Regarded

Risk

Medium

Target

$301.23

Type

Standard

Executive Summary

Apple Inc. is a multinational technology company. Its revenue in fiscal year 2025 was $416.16 billion, an increase of 6.43% compared to the previous year, with earnings of $112.01 billion, up by 19.50%. The average rating for AAPL stock is 'Buy'.

Bull Case

Analysts predict a 15.2% upside from the current price, with a price target of $301.23. Apple has been increasing its dividend for 14 years, with a healthy and sustainable payout ratio.

Bear Case

Apple is closing stores in some states, indicating potential challenges in the retail environment.

Technical Outlook

N/A

Fundamental Health

AAPL's equity is up by 32% year-on-year and by 20% since the previous quarter. AAPL's EPS is up by 25% year-on-year and by 6% since the previous quarter. The company's net income rose by 22% YoY and by 5% QoQ.

Key Catalysts

New product launches
Expansion into new markets
Growth in services revenue

Sources

stockanalysis.com fullratio.com marketbeat.com

This analysis was conducted by Highly Regarded's proprietary market analysis engine. It is not financial advice. Always do your own research and consult a financial advisor before making investment decisions.